Cheryl Heinonen has been appointed group vice president, global corporate relations and chief communications officer at Avon Products, Inc. She will report to Sheri McCoy, Avon’s chief executive officer. Heinonen’s responsibilities include corporate and employee communications, public relations representative communications, and corporate social responsibility. She has extensive experience in managing corporate reputation for large, global consumer brands. Most recently, she was managing director at Burson-Marsteller, where she served as a trusted advisor on communications and reputation management to some of the world’s top consumer brands.  Her areas of focus include reputation management, CSR, organizational communications, consumer branding, and international public affairs. Heinonen has extensive involvement with the global women’s economic development agenda, having worked with corporations, foundations, and NGOs in this field since 2004.